Samsonite · Olivia Culpo
Indulgence Perfected
Launching a new colorway isn't enough. Samsonite needed to create desire around Chocolate Mauve.
4 films
The campaign
Indulgence Perfected.
Studio HS brought us in to lead creative development and full production for a campaign that used the sensory language of chocolate to make the collection feel irresistible.
The shoot
We created commercial storyboards, developed the hero photography campaign, and designed bespoke baking-inspired props, including custom luggage carts and handcrafted leather piping bags.
Across a two-day production, we captured hero films, social content, behind-the-scenes coverage, and a national library of print and out-of-home campaign assets.
In store
A multi-city experiential tour.
To extend the launch beyond retail, Samsonite needed an in-store experience that reflected the campaign. The creative we developed became the foundation of the tour.
Our campaign films played throughout each event while hero photography, custom-fabricated luggage carts and branded installations carried the visual identity into retail.
Samsonite says
“The final campaign videos and stills look fantastic— and since launching the Chocolate Mauve campaign, we've seen a significant increase in Chocolate Mauve sales across the business (yay!)”
Chelsea Rothman, Sr. Brand Marketing Manager, Samsonite
“The newest collection proves luggage can be just as chic as your destination.”
— Travel + Leisure