Indulgence Perfected

The campaign

Indulgence Perfected.

Studio HS brought us in to lead creative development and full production for a campaign that used the sensory language of chocolate to make the collection feel irresistible.

The shoot

We created commercial storyboards, developed the hero photography campaign, and designed bespoke baking-inspired props, including custom luggage carts and handcrafted leather piping bags.

Across a two-day production, we captured hero films, social content, behind-the-scenes coverage, and a national library of print and out-of-home campaign assets.

In store

A multi-city experiential tour.

To extend the launch beyond retail, Samsonite needed an in-store experience that reflected the campaign. The creative we developed became the foundation of the tour.

Our campaign films played throughout each event while hero photography, custom-fabricated luggage carts and branded installations carried the visual identity into retail.

Our role

Deliverables: the whole campaign, from storyboards to a national print and out-of-home library.

Samsonite says

“The final campaign videos and stills look fantastic— and since launching the Chocolate Mauve campaign, we've seen a significant increase in Chocolate Mauve sales across the business (yay!)”

Chelsea Rothman, Sr. Brand Marketing Manager, Samsonite