Brother's Bond · Gopuff
Bring The Magic
Ian Somerhalder and Paul Wesley. A Vampire Diaries Season 9 reboot. Except it wasn't: it turned out to be a whiskey ad.
The ask
Start a frenzy online.
Gopuff asked us how to start a frenzy online with Ian Somerhalder and Paul Wesley for their Bring The Magic campaign.
The troll
A fake Season 9 reboot.
The guys hadn't acted together in 7 years, so we gave the people what they wanted. We trolled Vampire Diaries fans hard with a fake Season 9 reboot, and they were pissed.
What looked like the ultimate comeback turned out to be a whiskey ad for Brother's Bond.
Our role
Deliverables: the fake Season 9 teaser and the spot it turned into.
The results
The most-watched video of all time on Gopuff, Ian, Paul and Brother's Bond Instagram channels.
Turns out, Ad Age was a fan of the show too.
“Genius & super tapped in to culture.”
The fake Season 9 reboot, on Instagram
InstagramWatch the reelOpen on Instagram →