Archer Roose × Gopuff
Elizabeth Banks
“It's Giving... Holiday”
We put her face on a can. Then on everything: ornaments, tree toppers, wrapping paper. Then we cast the CEO to react.
It led to a limited product run and a BevMo signing.
“The ad that made them laugh.”
— Adweek
Objective
We brought chaos to the holidays with Elizabeth Banks. We took her role as the face of Archer Roose Wines literally, putting her face on a can, and then on EVERYTHING: ornaments, tree toppers and wrapping paper. Then we cast the CEO to react to the madness. The can concept led to a limited product run and an in-store signing event at BevMo featuring Banks herself.
Results
Gopuff and Archer Roose set out to keep innovating in the wine industry with scrappy, self-aware marketing, and we made sure they did. The campaign delivered an 86% boost over their average Instagram video performance, racked up 122K plays, and earned a feature in Adweek’s editorial and newsletter as “The ad that made them laugh.”