Archer Roose × Gopuff
Elizabeth Banks
“It's Giving... Holiday”
We put her face on a can. Then on everything: ornaments, tree toppers, wrapping paper. Then we cast the CEO to react.
It led to a limited product run and a BevMo signing.
Objective
We brought chaos to the holidays with Elizabeth Banks. We took her role as the face of Archer Roose Wines literally, putting her face on a can, and then on EVERYTHING: ornaments, tree toppers and wrapping paper. Then we cast the CEO to react to the madness. The can concept led to a limited product run and an in-store signing event at BevMo featuring Banks herself.
Our role
Deliverables: the holiday spot, and the cans, ornaments, tree toppers and wrapping paper in it.
Results
Gopuff and Archer Roose set out to keep innovating in the wine industry with scrappy, self-aware marketing, and we made sure they did. The campaign delivered an 86% boost over their average Instagram video performance, racked up 122K plays, and earned a feature in Adweek’s editorial and newsletter as “The ad that made them laugh.”
Watch on YouTube →“The ad that made them laugh.”