Gopuff
Micromercials
Worlds of absurdity where Gopuff didn't exist.
10-second brand bombs designed to break through the noise. Small ads, big wins.
6 spots · 3 hooks each
Pick a spot
Money Hungry CerealMaking Cents · Mmmmm · Pour
Money Hungry SaladBite · Delectable · Dressing
Gross SmoothieBlender · Blue Top · Pizza SnatchMoney Hungry CerealHook 1 · Making Cents
Overview
Gopuff, a competitor in the delivery space, came to us looking for a way to stand out. We created worlds of absurdity where Gopuff didn’t exist, told in Micromercials: 10-second brand bombs designed to break through the noise, made for both paid and owned media. These campaigns have been a hit with new customers, driving outstanding conversions.
What it is
Challenger brands need a way to get noticed.
So we made one: 10-second brand bombs, built for paid and owned media, so they meet your audience where they are.
The anatomy
A hook stops the scroll. The body says what problem you're solving. The call to action is front and center, built to convert. A post hook is the last thing people remember, and it gets the shares and replays.
Quick pacing, bold visuals and on-screen text keep people watching, even on mute.
One batch
4 concepts. 3 hooks each. 3 formats.
Every concept is shot in 16:9, 9:16 and 1:1 from one setup, with crews of ten or fewer, then cut fast. That's 36 ten-second ads to test, learn and scale.
Ready for TikTok, IG, YouTube, wherever people scroll.
Our role
Deliverables: 36 ten-second ads a batch, in 16:9, 9:16 and 1:1.
The results
Against benchmarks from our clients' own performance teams.
Gopuff says
“With an uncanny ability to understand both our brand and the consumer, they consistently deliver big ideas that exceed the mark.”
Harrison Combs, Director of Brand and Social, Gopuff