Instagram · Meta Quest · WNBA
Close Friends Only
Paige Bueckers × Azzi Fudd
The internet was waiting — so we gave it the moment.
A relationship hard launch, on Close Friends Only. We produced, directed and supported the creative end to end.
Overview
The internet was waiting, so we gave it the moment. At the height of buzz around WNBA All-Star Paige Bueckers and NCAA champion Azzi Fudd, Close Friends Only with Instagram became the stage for their relationship hard launch. Gut Feeling produced, directed and supported creative from start to finish, engineering a conversation that felt like an unguarded, intimate hang that fans weren’t supposed to see. Timed for maximum impact, the drop lit up timelines, fed the fandom, and put Instagram, Meta Quest and the WNBA at the center of a cultural moment.