Disney · Booking.com

The Little Mermaid

Client: Disney × Booking.com (via Damies Creative)
Category: Creative Direction, Experiential
Award / press: Featured in Travel + Leisure

Seven themed rooms for overnight stays: Ariel's Oasis, King Triton's Living Room, Ursula's Cavern, Ariel's Grotto. Plus a screening, a spa and a private chef.

The Little Mermaid for Disney × Booking.com (via Damies Creative)

623media pieces

28%sales growth in one quarter

Overview

For Disney’s The Little Mermaid film, Damies Creative asked us to design exclusive overnight stays in a stunning home to allow fans to be a part of that world. We designed seven themed rooms, each capturing a popular aspect of the film: Ariel’s Oasis, King Triton’s Living Room, Ursula’s Cavern and Ariel’s Grotto. Additionally, we created activations for a private movie screening, a luxurious couples spa treatment and a private chef experience. Look at this stuff, isn’t it neat?

Results

Booking.com wanted to drum up excitement. We delivered creative that amplified their PR campaign, reaching 623 media pieces, driving widespread engagement and contributing to 28% sales growth in just one quarter.

Watch the film →

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