Objective

We brought chaos to the holidays with Elizabeth Banks. We took her role as the face of Archer Roose Wines literally, putting her face on a can—and then on EVERYTHING: ornaments, tree toppers, and wrapping paper. Then we casted the CEO to react to the madness! The can concept led to a limited product run and an in-store signing event at BevMo featuring Banks herself.

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Results

Gopuff and Archer Roose set out to keep innovating in the wine industry with scrappy, self-aware marketing—we made sure they did. The campaign delivered an 86% boost over their average Instagram video performance, racking up 122K plays and earning a feature in Adweek’s editorial and newsletter as 'The ad that made them laugh.