Overview

For Disney’s The Little Mermaid film, Damies Creative asked us to design exclusive overnight stays in a stunning home to allow fans to be a part of that world. We designed seven themed rooms, each capturing a popular aspect of the film: Ariel’s Oasis, King Triton’s Living Room, Ursula’s Cavern, and Ariel’s Grotto. Additionally, we created activations for a private movie screening, luxurious couple spa treatment, and a private chef experience. Look at this stuff, isn’t it neat?

Results

Booking.com wanted to drum up excitement—we delivered creative that amplified their PR campaign, reaching 623 media pieces, driving widespread engagement, and contributing to a 28% sales growth in just one quarter.