Overview

Ahead of Joker: Folie à Deux, Lady Gaga sat down for tea and an intimate conversation about her role as Harley Quinn and how it shaped her upcoming album, Harlequin. “I really love the way that reality and fiction and music and film and pop culture—all of these things can have a relationship if we want them to,” she shared. “This is a special record for me because it's kind of my celebration of all the masks I’ve worn in my career but in one person—allowing it to be an expression of that light.”

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Results

Instagram, Warner Bros., and Lady Gaga wanted a creative twist to what was a usual press junket happening at The Beverly Hills Hotel. We delivered with an honest capture of Gaga’s character Harlequin for Instagram’s 685M+ followers with 172K likes, 6,067 comments, and 5,704 shares—proving the power of an inside look.